Merchandising: Enhancing Retail Success

This Skill Bit shows that merchandising orchestrates retail product presentation and sales strategies. It involves product selection, inventory management, visual displays, pricing strategies, planogram implementation, promotions, market analysis, seasonal planning, customer engagement, and performance analysis. The aim is to attract customers, stimulate sales, and maximize profitability through effective planning, presentation, and promotion. Successful merchandising demands a blend of strategic insight, creativity, and data-driven decision-making to optimize sales and enhance the overall retail experience.

Duration approx. 4 Min.

Tier: advanced

A part of Procurement for Contract and Project Managers course.