Case Study: Navigating Cultural Touch Norms in International Hospitality

Description

AUDIO

Explore how Golden Sands Hotel in Dubai enhances guest satisfaction through the art of haptic communication. With guests from diverse cultural backgrounds, the hotel navigates touch norms carefully—Mediterranean and Latin American guests embrace physical warmth, while North American and Northern European visitors prefer minimal touch. Through tailored staff training and discreet preference systems, Golden Sands creates personalized, culturally sensitive interactions. This case study highlights the critical role of haptics in fostering comfort, building rapport, and delivering exceptional hospitality experiences.