Case Study – International Business Negotiation for Joint Venture

Description

AUDIO Case Study

In this episode, join us as Company A and Company B embark on a crucial search phase before their joint venture negotiations. Discover how thorough market research, industry insights, and informal stakeholder discussions lay the groundwork for a successful partnership in a foreign market. As both companies assess their capabilities and align their objectives, witness how transparency and collaboration foster a strong foundation for negotiations. Tune in to explore the strategic importance of the search phase in achieving successful business alliances!