Case Study – Leveraging Investment in Negotiation

Description

AUDIO  Case Study

In this episode, discover how Company X turned hesitation into partnership during negotiations with Company Y for a major software development project. Faced with concerns over complexity and tight timelines, Company X proposed an innovative solution: investing additional resources upfront, including a dedicated expert team and funding for R&D. This commitment not only alleviated Company Y’s worries but also built trust and confidence. Tune in to learn how strategic investment can transform negotiations and foster long-term collaborations!