Bargaining Power in Commercial Management

This Skill Bit shows that bargaining power is the ability to influence negotiation terms in your favor. Factors like alternatives, dependency, information, size, and regulations affect bargaining power. Businesses use it to get better deals with suppliers or customers, while unions use it for better wages. Understanding bargaining power is key for strategic decision-making.

Duration approx. 4 Min.

Tier: advanced

A part of Advanced Strategic Commercial Management: Optimizing Contract Output course.