Negotiation Strategy versus Negotiation Tactics

This Skill Bit explains the difference between negotiation strategy and tactics. Strategy refers to the overarching plan designed to achieve long-term goals in a negotiation, setting the direction and framework for success. Tactics, on the other hand, are the specific techniques or actions deployed to advance one’s position within that strategy. Together, they form a cohesive approach, allowing negotiators to adapt and maneuver effectively throughout the negotiation process. Understanding and balancing both is key to achieving favorable outcomes.

Duration approx. 5 Min.

Tier: advanced

A part of Tactics in Negotiations: Maneuvering for Success course.