Power Dynamics in Negotiation: Strategies for Effective Influence

The presentation emphasizes strategic leverage of negotiation power, focusing on authority, resource control, and specialized knowledge to influence favorable outcomes. It outlines techniques such as leveraging positional power, market leadership, and legitimacy. These strategies underscore the importance of preparation, understanding market dynamics, and maintaining ethical standards in negotiations to achieve successful, mutually beneficial agreements.

Duration approx. 740 Min.

Tier: Proficiency