Advanced Negotiation Concept: The Power of BATNA

Description

This Skill Bit shows that successful negotiation demands mastery of advanced concepts and tactics like BATNA, negotiation approaches (win-win vs. win-lose), and strategic tactics such as anchoring and mirroring. These elements empower professionals to navigate complex negotiations with confidence, aiming for mutually advantageous outcomes. BATNA (Best Alternative to a Negotiated Agreement) is a crucial concept in negotiation strategy, defining the fallback option if negotiations fail. Understanding and strengthening your BATNA empowers negotiators with leverage, confidence, and strategic foresight in securing favorable outcomes.

Duration approx. 4 Min.

Tier: proficiency