AUDIO Case Study – Gradual Concessions in a Software Licensing Agreement

Description

AUDIO Case Study

Join us as we explore InnovateTech’s successful negotiation of a software licensing agreement with Global Enterprises! Discover how CEO David Chen used a strategy of gradual concessions, starting with small offers like extended trial periods and building momentum with free training sessions. By fostering collaboration and timing key concessions perfectly, InnovateTech secured a long-term contract that benefited both parties. This episode reveals the power of strategic negotiations in the tech industry, emphasizing trust and relationship-building for mutual success.