Case Study – Advertising Contract Negotiation

Description

AUDIO Case Study

In this episode, dive into a high-stakes advertising negotiation where Creative Solutions Agency and Stellar Products Inc. hit a budget stalemate. Discover how the classic “split the difference” tactic unlocked a fair resolution—allocating 55% to digital marketing—while weighing the tactic’s pros and pitfalls. Perfect for anyone curious about the balance between effective compromise and strategic value, this case study offers a nuanced look at achieving mutually beneficial agreements in client-agency dynamics.