Case Study – Anchoring in Real Estate Negotiations

Description

AUDIO Case Study

In this podcast episode, we explore how anchoring can shape real estate negotiations through Sarah, a seasoned agent representing a seller with a luxurious penthouse. Sarah strategically set a premium $2.5 million listing price, anchoring buyer expectations and framing the range of counteroffers. We break down how she used this psychological tactic, along with counter-anchoring, to justify the price and secure a favorable deal. Tune in for insights on leveraging anchoring in real estate negotiations for better outcomes.