Case Study – Multilevel Communication in International Business Negotiations

Description

AUDIO Case Study

GlobalCorp is negotiating a strategic partnership with InternationalBiz to expand its market reach. Executives engage in high-level discussions while negotiation teams tackle tactical details. Intermediaries foster informal rapport, and legal advisors prepare for any disputes. By analyzing audience needs and customizing messages, GlobalCorp effectively navigates the complex communication landscape. This strategic approach leads to a successful partnership, demonstrating how smart communication drives favorable outcomes in negotiations. Tune in to learn more about this exciting journey!