Case Study – Navigating Disgust in a Business Negotiation

Description

AUDIO Case Study

In this episode, we explore how Stellar Pharma and Nova Biotech turned emotional insight into negotiation success. When Stellar’s George noticed signs of disgust in Nova’s Monica over profit terms, she skillfully adapted her strategy, acknowledging Monica’s concerns and fostering an open dialogue. This approach defused tension and transformed initial resistance into collaborative progress, resulting in a win-win agreement. Discover how recognizing and responding to subtle emotions can be a game-changer in high-stakes negotiations!