Case Study – Negotiating a Business Partnership

Description

AUDIO Case Study

In this episode, follow the journey of Alex and Sam, two entrepreneurs looking to form a tech startup partnership. With complementary skills but differing visions, they navigate the crucial opening phase of negotiation. Hear how active listening, trust-building, and clear communication helped them establish ground rules, align on objectives, and set a collaborative tone. Discover how they laid a solid foundation for their partnership, ensuring mutual respect and a shared path to success.