Case Study – Negotiating a Cross-Border Joint Venture in the Pharmaceutical Industry

Description

AUDIO Case Study

In this episode, dive into ABC Pharmaceuticals’ journey of forming a cross-border joint venture with a Japanese biotech firm. Hear how ABC crafted a negotiation strategy rooted in cultural sensitivity, legal expertise, and effective communication to secure this international partnership. Discover the role of local intermediaries, proactive communication, and respect for Japanese business norms in overcoming negotiation hurdles and paving the way for collaborative drug innovation and commercialization.