Case Study – Negotiating Joint Ventures in the Pharmaceutical Industry

Description

AUDIO Case Study

Join us in this episode as we delve into the high-stakes negotiations between PharmaGen and MedX Pharmaceuticals in the competitive world of biotech. Explore how MedX’s use of intentional deadlocks created pressure on PharmaGen, forcing them to make tough concessions. Discover PharmaGen’s strategic defense tactics, from thorough preparation to maintaining a collaborative approach, that enabled them to navigate these challenges and secure a mutually beneficial partnership. Tune in for key insights into negotiation strategies that can shape the future of the pharmaceutical industry!