Case Study – Negotiating Product Quality Standards in Food Supply Chain

Description

AUDIO Case Study

In this episode, explore how ABC Foods secured a partnership with XYZ Supermarkets by leveraging the power of legitimacy through quality standards. Discover how ABC emphasized certifications, industry benchmarks, and trusted organizations like the USDA Organic Certification to prove the superiority of its organic produce. By aligning with established norms and transparent contract terms, ABC Foods built trust with XYZ, demonstrating the crucial role of standards in achieving successful negotiations in the food supply chain.