Case Study – Pharmaceutical Collaboration – Building Trust and Rapport through Back-Channel Negotiations

Description

AUDIO Case Study

In this episode, discover how back-channel negotiations sparked a groundbreaking collaboration between PharmaCorp and Biotech Solutions in 2019 to develop a revolutionary cancer treatment. Explore how key decision-makers built personal connections, fostered trust, and shared proprietary research in a confidential, pressure-free setting. Learn how informal talks paved the way for collaboration, innovation, and scientific progress in the competitive pharmaceutical industry. Tune in to uncover the secret to their success in one of the most transformative partnerships in healthcare!