Case Study – Reluctance to Bargain

Description

AUDIO Case Study

In this engaging episode, Sarah and James navigate the complexities of negotiating a partnership agreement between their businesses. After Sarah presents her terms, James hesitates, fearing that a counter-offer might offend her. Discover how James overcomes his reluctance by clarifying his needs and goals, ultimately leading to a confident and productive negotiation. This case study highlights the importance of addressing fears and proactively engaging in discussions, paving the way for a mutually beneficial partnership. Tune in for valuable insights on negotiation strategies!