Case Study – The Art of Anchoring in Real Estate Negotiations

Description

AUDIO Case Study

In a bustling city’s real estate market, Sarah, a skilled agent, uses anchoring to negotiate the sale of a prime apartment. This audio case study explores how setting an initial price above market value influences buyer offers and steers negotiations. By analyzing Sarah’s strategy and adaptability, listeners gain insights into the psychological power of anchoring and how it shapes successful negotiation outcomes. Perfect for real estate professionals looking to enhance their negotiation toolkit.