Case Study – Vendor Negotiations in Retail

Description

AUDIO Case Study

In this riveting episode, we delve into the negotiations between WestCoast Retail and vendor TechElectronics, where the tactic of minimizing concession value takes the spotlight. Discover how WestCoast Retail downplays TechElectronics’ offers to secure better terms. In response, TechElectronics employs strategic defenses, emphasizing the true value of their concessions and insisting on a balanced exchange. Join us as we explore the art of negotiation, assertive communication, and the importance of mutual benefit in achieving fair agreements!