The value of “creating a horse-race” Tactic in Negotiations

Description

This Skill Bit shows that a “horserace” negotiation pits multiple parties against each other. This competition drives better deals for buyers (best offers, market value, innovation) and motivates sellers to improve offerings (positioning, buyer insights, differentiation). Overall, it can increase efficiency, build stronger relationships, and promote a fair, transparent market.

Duration approx. 4 Min.

Tier: proficiency