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Don’t Dismiss My Sacrifice! How to Stop Concession Belittling in Negotiations

Negotiations are a dance of give and take, but what happens when your generous concessions are brushed aside? This tactic, “minimizing the value of concessions,” aims to squeeze more out of you by downplaying what you’ve already offered. Let’s explore how to recognize and defend against it.


  • Downplaying Your Move: The other party acknowledges your concessions but claims they’re not significant enough.
  • Shifting the Scales: They compare concessions and imply you haven’t offered as much as them (even if that’s not true).
  • Changing the Subject: They try to distract you by focusing on other issues, making your concessions seem less important.
  • Setting Low Bars: They imply your concessions are “standard” and don’t warrant any special consideration from them.

  • Be Prepared: Research the true value of what you’re offering. Data and facts help counter attempts to downplay your efforts.
  • Highlight Your Value: Clearly explain why your concessions are significant. Demonstrate how they benefit the other party and justify their importance.
  • Balance the Scales: If concessions are compared, ensure a fair assessment of each offer. Don’t let their narrative control the perceived value exchange.
  • Refocus the Conversation: Don’t be distracted! Steer the discussion back to a balanced view of all concessions.
  • Set Reasonable Expectations: If your concessions are called “standard,” remind them of the starting point (without concessions) and assert the value of your movement.
  • Mutual Benefit Matters: Negotiations are a two-way street. Constant concession belittling creates an adversarial environment that hinders agreements.
  • Communicate with Confidence: Be assertive, not aggressive. Stand firm on your concessions’ value without disrespecting the other party.
  • Third-Party Insight: If an impasse occurs, consider a mediator to objectively assess the value of concessions.
  • Walk Away When Needed: If the conversation becomes one-sided and your concessions are ignored, be prepared to walk away. This shows that you value your position and offerings.

By being prepared and assertive, you can protect yourself from concession belittling. Remember, negotiations are about finding common ground, not diminishing the value of what each party brings to the table.

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