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Don’t Be Conquered: Protecting Yourself from “Divide and Conquer” Negotiations

Negotiations are about collaboration, but sometimes the other side might use a tactic called “Divide and Conquer” to weaken your position. This involves breaking the negotiation down and dealing with each party (or issue) separately. Here’s how to spot it and keep the playing field level.


  • Breaking Down Issues: Complex negotiations are split into smaller, more manageable parts.
  • Prioritizing Issues: The negotiator focuses on issues they see as most important, potentially pressuring you to prioritize differently.
  • Separating Parties: Involving multiple parties? They might try to negotiate with each one separately, reducing your collective bargaining power.
  • Negotiating in Isolation: Each issue is negotiated on its own, making it harder to see how concessions on one affect the big picture.
  • Linking Issues: The negotiator might link issues strategically, aiming to gain concessions on higher-priority items.

  • Unbalanced Deals: This tactic can lead to agreements that favor the dividing party, as you might not see the full picture and make concessions you wouldn’t have otherwise.
  • Manipulation: By negotiating separately, you might be tricked into agreeing to terms you wouldn’t accept with full context.

  1. See the Big Picture: Always keep your overall goals and objectives in mind.
  2. Transparency is Key: Encourage open communication between all parties. This makes it harder to divide and conquer.
  3. Teamwork Makes the Dream Work: If negotiating as a group, maintain regular communication and present a united front.
  4. The Whole Package Deal: Negotiate with the entire package of issues in mind, not just individual points.
  5. Get Professional Help: Consider a mediator or professional negotiator to ensure fair play and focus on collective interests.
  6. Together We Stand: Avoid isolated negotiations. Request joint sessions or communicate outcomes with others before finalizing anything.
  7. Walk Away When Necessary: If the divide and conquer tactic leads to unfairness, be prepared to walk away until a more collaborative approach is taken.

By being aware of “Divide and Conquer” and focusing on clear communication and united goals, you can ensure that negotiations remain fair and lead to a mutually beneficial agreement. Remember, collaboration is key to a successful negotiation, not manipulation.

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