Know Your Player: Using Buyer History to Negotiate Like a Champ

Negotiations can feel like a gamble, but what if you could leverage the past to predict the future? By analyzing a buyer’s prior performance, you can gain a strategic advantage and secure better deals. Here’s how to turn buyer history into your negotiation superpower.


  • Unearth the Patterns: Dive into the buyer’s past negotiations and purchases. Look for consistent patterns – are they lowball offer champions, last-minute renegotiators, or surprisingly flexible on specific points?
  • Decode Their Game Plan: Understanding their negotiation style allows you to anticipate their moves and prepare counter-strategies. For instance, if they’re known for lowball offers, factor that into your initial price point.

  • Set Your Boundaries: Armed with insights from buyer behavior, establish your terms and conditions, anticipating their tactics. This lets you be firm on crucial points while offering flexibility on less important ones.
  • Counterpunch with Confidence: If they typically inch their offers upwards, start higher or prepare a series of counteroffers leading to your target price.

  • Reliability as Your Weapon: If the buyer has a history of flakiness, use stricter terms to protect yourself – increased deposits, late payment penalties, or tighter contract clauses.
  • Past as Prologue: Use their past as leverage for better deals. If late payments are a concern, demand upfront payment or shorter terms.

  • Trust is the Foundation: Building a relationship based on trust and respect reduces the need for aggressive tactics.Showcasing your reliability can encourage them to reciprocate, leading to smoother negotiations.
  • Open Communication is Golden: Use insights from their past behavior to discuss expectations openly. This helps address concerns upfront and fosters a collaborative negotiation environment.

  • Ethical Advantage: Use information ethically. Don’t exploit personal details or leverage circumstances unfairly.
  • Professionalism Matters: Maintain a professional demeanor even when using past performance as leverage. Aim for a fair agreement, not exploitation.

By strategically analyzing past behaviors and adjusting your negotiation approach, you can position yourself for success. This not only secures better deals but also builds long-term relationships based on mutual respect and understanding.Remember, negotiation is a dance – use the buyer’s past to guide your steps and lead them towards a win-win outcome.

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