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Negotiation Positioning: The Secret Weapon for Influencing Outcomes

Negotiation isn’t just about making demands. It’s about strategically presenting your stance to achieve your goals. Negotiation positioning is this secret weapon.


Imagine a chess game – you’re strategically maneuvering to influence the outcome. Negotiation positioning is similar. It’s a series of actions to present your arguments persuasively while fostering collaboration.


  • Strong Value Proposition: Clearly explain your position with solid evidence to make a convincing case.
  • Build Trust: Create a positive environment for open communication.
  • Showcase Your Value: Demonstrate your expertise and unique strengths.
  • Listen Actively: Pay close attention to understand the other side’s perspective.
  • Find Common Ground: Identify shared interests to build collaboration.
  • Stay Positive: Maintain a professional and optimistic demeanor throughout.

Master negotiation positioning and you’ll transform from a negotiator making demands to one who influences outcomes through strategic communication and mutual respect. It’s about achieving your goals through collaboration, not dominance.

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