Case Study – Leveraging Surprise in Negotiations

Description

AUDIO Case Study

In this episode, discover how Dynamic Marketing and Creative Concepts turned surprise into opportunity. When Lisa, representing Dynamic, noticed Jack’s astonished expression during a game-changing proposal, she seized the moment to drive innovative solutions and more favorable terms. This spontaneous reaction became the foundation for a collaborative, win-win partnership built on mutual respect and excitement for the future. Tune in to see how reading and leveraging surprise can lead to exceptional negotiation outcomes.