Seize the Initiative: “Strike First, Then Negotiate” in the 36 Stratagems​

The 36 Stratagems offer a versatile toolbox for navigating complex situations. “Strike first, then negotiate” emphasizes taking the initiative and leveraging your power to gain an advantage in negotiations or other interactions.​


  • Power Play:
    • Imagine a business launching a pre-emptive marketing blitz before negotiations with a competitor, showcasing their strength and solidifying their position. This stratagem highlights establishing dominance early on, putting your opponent on the defensive and more receptive to your terms.​
  • Controlling the Narrative:
    • By striking first, you set the agenda. This could involve a show of force, a strategic move, or even a calculated risk that demonstrates your resolve and willingness to pursue your goals. This creates a sense of urgency for your opponent, pressuring them to come to the negotiating table on your terms.​
  • Negotiation from a Position of Strength:
    • Once you’ve established dominance, negotiations shift in your favor. You can offer concessions that save your opponent face or present them with an offer they can’t refuse. By leveraging your initial advantage, you gain significant bargaining power and are more likely to achieve a favorable outcome.​
  • Calculated Risks and Escalation:
    • This strategy requires careful consideration. A poorly timed or executed “strike” can backfire, provoking a strong reaction and escalating the conflict. Understanding the power dynamics and potential consequences is crucial before taking action.​
  • Beyond the Bargaining Table:
    • This stratagem transcends business negotiations. Imagine a political leader making a bold statement or taking decisive action to force concessions from another nation.​

“Strike first, then negotiate” teaches the importance of taking initiative and strategically applying pressure. By establishing dominance and controlling the narrative, you can increase your bargaining power and achieve a more favorable outcome, proving that sometimes, a well-timed move can speak volumes before a single word is even uttered.​

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